Don't understand why this should not have been obvious. If you have technology that allows expensive workers to do things cheaper why wouldn't same technology allow cheaper workers to do stuff even cheaper... And cheap is good...
> https://researchprofiles.ku.dk/en/publications/winners-and-l...
Surely, AI helps them do stuff even cheaper, and cheap is good, so their business should be booming?
On other hand companies getting these services cheaper can mean that they have less pressure to increase prices.
I think whole Jevon's paradox is misapplied. More efficient use of coal leads to more use cases as they become profitable. Which there was lot of. With many other things like writing or translation there might not be more use cases.