What a paternalistic response. Apple provides a better deal than the typical telecom — not gouging the user on a lease-to-own program, and your response is the sheep are too dumb, best to take the option away for everyone?
If you want to fight that battle, then educate consumers. I'm all for education. Taking away reasonable options because some people aren't capable of making decisions in their own interest is the worst kind of nanny state behavior.