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Interesting. I personally find NSAttributedStrung raw to be pretty easy to use, but I understand how this is appealing for web developers.

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I think the strongest argument for a markup language/translator for NSAttributedString is ease of localizing other languages. A translator can learn the basic markdown, and that can be passed along in a .strings file.

HTML to NSAttributedString conversion also makes if you're displaying data from a CMS backend.

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