there was a bit of a kerfuffle where a dataset that literally only contained the start, end and time, and some deanonymized data of NYC taxi rides was successfully deanonymized and used to track celebrities. Most people have fairly sparse, unique travel patterns, and so armed with only a few known paparazzi photos you could accurately derive their whole travel history. https://www.fastcompany.com/3036573/nyc-taxi-data-blunder-re...