Yeah, I had the same reaction - I have about 20 different camera apps on my iPhone, and all the typical flickr, pbase, shutterfly, picassa, photostream accounts that shutterbugs tend to pick up.

I read dpreview/techmeme/theverge daily, and I'd never heard of "OpenPhoto" before. I presume I'm the target audience for this new service, so it's probably not a great idea to start off a posting by simultaneously insulting me and losing credibility.

Sounds like a euphemism