99% percent of times „I‘m trying the vital X“ is said it‘s an influencer getting paid to advertise X. Most of the times without saying it’s an ad. And this language accesses the most important good in today’s world: people’s attention.
I remember walking down a street in Istanbul, there were many restaurateurs saying "My friend, look at menu" (I joked after the trip "How was Istanbul? I met many of my friends there!"). Now I want to see "influencers" touting their products in the style of these restaurant touts.