> Woke 1.0 lumped both of those buckets together

Having watched the past years unfold from outside the US and reading papers across the media spectrum I would assert that most of the work of smearing the meaning of Woke to include supposedly advocating for litter boxes in classrooms for furries, etc was work gleefully carried out by the US conservative right wing media.

> and faced an appropriate backlash

which was the entire purpose of relentless 24/7 Woke strawmanning.