>You can make lots of money by making something appear novel and undiscovered, and consequently make yourself sound smart and cutting edge. Nobody raises a round to apply a well understood discipline correctly.
I'm curious about this. I thought investors preferred safe bets?
On the other hand, I know that if you're too early, it can be impossible to make a business work (or even to pitch the idea in the first place).
Related: You can't tell people anything (2004)
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