It's of course about lock-in. In the early Web-GIS era there were a few competing but popular notation standards for sharing lat/lon/zoom/<sometimes more> that was meant to be human readable and compatible with any WMS or similar.
Ah... to imagine a world where you could just share a coordinate string and people could open it in whatever map app/page they wanted. Geo URI is probably the closest we have today but I don't think much of anything outside the OS Geo community accepts it.