I could be wrong but I think very few will be enticed by the domain alone or at all.
Personally if I was building an email platform, I wouldn't rely on a third party email API as its part of your core thing, I'd run my own email stack, would give you so much more control / flexibility and be cost effective.
I'm pretty happy with fastmail for my email and use mailpace for transaction stuff from apps, although I did run my own mail servers for about 10 years.