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I guess it depends on your definition.

The issue is that buying something for the memes isnt worth less, it's 'what you are actually buying'?.

If I arbitarily decide to buy an apple for $10 that I could have bought for $1, what did I actually buy with the $9.

Publicity? Goodwill?

I don't believe I only bought an apple, even from the person I bought it from.

You bought $1 of apple and $9 of memes. That you spent 9 dollars of that for such a purpose is none of my concern.

Which is exactly why people should be defining things in terms of the seller, not the buyer.

The seller sold it to you at the price you wanted so it'd be the same.

Yes, but (he at least thought) he only sold what he owned, but I bought more than what he owned.

Now he's been pursued by the press to comment, and he's the guy that sold that thing for $X for the rest of his life. I bought that from him too.

If I paid the market price, that doesn't happen.

So what did I really buy?