I do wonder about intent. Meta has spent 20 years paying its engineers and others vast amounts of money to Increase Engagement, and punishes those who fail to find ways to do so (over the past few years, by firing them). And it's worked! Engagement has increased greatly over the years, Meta survived the effective end of Old social media (you know, the stuff from your friends) and thrives in the new world of infinite content. Was the intent to _addict_ people? It doesn't have to be, to create a system people have become addicted to. Even if the harm is not intended, does that mean it cannot be regulated? Surely not! Let's ban infinite scroll for a start. The question of whether to punish Meta is quite separate from the question of how to reduce the harms of its products.