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What a wonderfully missed opportunity. Had they decided to share profits from content with authors they could attract more professional photographers to their service. I can't imagine any pro author will publish beautiful photos on Instagram now, and I suspect the service will just be flooded with amateur photos. And who is going to pay them for that?

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Yep, make that an opt-in feature, add some light ads, and you have a full business model.

I believe they may have just wanted to spare themselves the headache of a money system and of people who would reupload other people's pictures or copyrighted works for their own profit.

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