I think it's perfectly fair to evaluate the tools based on how well they live up to the hype that is being pumped out by the sellers of said tools. If they want us to compare their products to a more measured, reasonable take then they can advertise them as that.

I think that is 100% valid to judge apps in relation to their marketting. They are selling X, it does not do X.

It might do Y, but Y does not excuse so high valuations and investments, so they claim X.

It is ok to judge them by !X.