They Looked Like They Were Getting Rich on Polymarket–But None of It Was Real

> In its push to draw users to its unregulated platform, Polymarket has flooded social media with videos like Makihara’s, which appear genuine at first glance. In reality, Polymarket built near-perfect copies of its website, then instructed creators to make simulated trades on those dummy sites and hide that they were being paid by Polymarket.

> To get the videos to go viral, Polymarket has recruited a social-media army to copy and re-post creators’ footage.

Unregulated market or not, how is that not fraud?