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Comment by satvikpendem | Hacker News Reader

You being on HN itself makes you a minority in opinion. People absolutely want to hear about the time it saves, especially if they never had a dishwasher, and only then when they know of the benefits will they want to discriminate by feature set to decide which one to buy, exactly as the parent comment said with regards to the truck example.

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Yet people vote time and again for regulation which makes the performance numbers more objective and transparent for cars, white goods, electronics, etc. They pay for reviewers who give them the information and comparisons the marketers won't.

This is like saying that employees don't care about salaries because job listings rarely include them, yet they still get applicants. Employers are advertising the subset of the information they know which is beneficial to their interest, not the subset that is objectively most relevant. The article is just an elaborate post-hoc justification.

Meanwhile in reality, Wiz succeed by (allegedly) bribing CTOs to install their software, and (allegedly) bribing competitor's engineers to divulge their IP. Much more effective than marketing.

Nothing you said contradicts my point. Numbers are useful only after you know what the thing actually does for you.

yet the numbers/features to compare is the bit that is always the most neglected.

time and time again I search for products on Amazon that do X and they all argue that X is great for all sorts of reasons and "here's stock photo imagery of a pretty woman using X" and then they miss out critical details like the range of X or how long X will last which allows me to compare it to Y.

Sure, but it sounds like a personal issue unrelated to my overall point.

I actually think this is delusional. When I ask other people about how they shop for a new washing machine they usually either do their research like I do or they ask for recommendations regarding actual experiences or to try and free ride off somebody else doing their research.

Nobody looks for product websites which tell them how much time theyre wasting washing up dishes. If there is one standout thing they want to see on your website it is a no bullshit guarantee to prove that you have faith in the quality of your product.

10 year guarantee on a personal helicopter > no guarantee. That's marketing that works.

As mentioned this is already covered by the parent's example. People only look at specs after they know what it fundamentally does. If they don't know what a washing machine is fundamentally, then no amount of specs and features will help them.

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