Really? Can Netflix afford to be picky with content owners? It seems their main problem is the limited size of their online catalog...? They should take anything they can get!Let me put it to you this way: If it ain't on Netflix, I ain't watching it. Now, I don't consider myself typical; usually I'm willing to do research, dig into things, I know multiple ways to "access" content, etc, etc. But at the end of the day, I'm tired (and lazy), and when it comes down to it, I'm browsing Netflix, which is full of stuff, so I almost never notice if something is missing. In this respect, I'm willing to bet I'm typical.
Content owners: either get on the bandwagon (and that means distributing to everyone, not just Netflix, who doesn't require exclusive deals, I might add), and make your stuff available easily, else you will be left behind and rightfully forgotten.
I do also have Amazon Prime, but that has enough crossover with Netflix that I mostly use the shipping benefits. If I'm looking for something, I will check CanIStream.it (aka, Don'tMakeMeFuckingPirate.It), and if it's not available on Netflix/Amazon, I'll wait. Sooner or later it will be.