I read about a Japanese pizza maker: he went to Italy to study the craft masters, found the best flours and experimented with novel combinations, hand built a wood fire stove, and used choice produce and flawless execution to make world class pizza.
For a robot pizza maker I'm guessing the back story is like this: entrepreneur who knows nothing about pizza decides paying minimum wage is a waste and opts to buy $160k in machinery to make mediocre pizza cheaper and faster.