If i have a setting that says "i only want to hear from friends", then i only want to hear from friends. That's the choice I am making about who i want to hear from. You can argue i'm not thinking this choice through, or am ignorant of the consequences, but that's not the same argument.
If they want a setting for "I also want to hear from people who are willing to spend money to reach me" (or some better pr worded version of this), great, i'm not opposed to that.