In response to comment: "If you put up an error page that says "scheduled maintenance" and the "maintenance" is unscheduled then that's a lie. It's not a mistake unless you accidentally put the wrong page up or something like that. It's a pretty common corporate thing: they have a panic situation and instead of saying "we're overloaded with traffic and can't keep the server up but are trying hard to meet the load; please try again tomorrow" or something they say "scheduled maintenance". It's barefaced lying and it's a pretty good indicator IMO of low morals. What's more if they said they had problems I'd personally be sympathetic. If they say they've "scheduled maintenance" at a busy time then I'm inclined to think they're pretty poor at running their business."

@pbhjpbhj - With 100% certainty there was no let's put up a "scheduled maintenance" page to mislead anybody. If you have followed this post, facebook, twitter, our blogs, etc. it has been clear that this was purely a volume issue and the priority was to get the website and shop up and running as quickly as possible. There are people who have been and continue to work very hard to take orders and support all of those who are experiencing issues. There have been some things to learn from this process and ensuring a proper message page appears if/when a likewise issue raises its head again in the future. We welcome and appreciate feedback from all but let's nice turn a great promotion for JetBrains developers into something ugly that it is not.