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I came to post the gnomes, you posted the gnomes. As you say, HN isn't that kind of site, but you have my upvote.

I'm failing to catch all the references, could any of you ellaborate? Perhaps my 24 yo mind is not experienced enough

There's a South Park episode about collecting underpants for profit. The episode goes - okay it's a 3 step plan.

Step 1: Collect underpants Step 2: ????? Step 3: Proft!

So he's joking that these guys have figured out the step 2 finally, so the gnomes can profit from collecting underpants.

Huh, I've gone many, many years knowing the meme, but not until today did I know it came from South Park

Not really safe for work. Enjoy.