It's especially weird considering DHH is heavily disliked by much of the Linux community for his political beliefs, and association with him is heavily frowned upon.

Over at KDE, we've seen some criticism for taking sponsorship money from Framework laptops because they sent him a laptop once.

I must believe on some level these sponsors are jumping on the bandwagon to show off how in they are with desktop Linux, now that it's slowly arriving in the mainstream, while possibly rather demonstrating their obliviousness.