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But consider what the alternative looks like: People randomly see unexpected options in their apps, go to look for information about them, and don't find anything, or find some random Reddit discussion where no one is sure what's going on.

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If the new feature looks random and unexpected and causes users to go to Reddit -the developer is doing terribly bad UX, and equally bad marketing and customer support.

A proper announcement done the day of the release, or an embedded notification like what Firefox already does (a "What's new" tab) that can be easily dismissed without any "Reminder me later" cr*p solves the issue.

Yeah release notes, in-app help, intuitive UIs, and version documentation hosted on your own website are definitely not possible. Gotta instead cater to the LCD of people who won't be using Firefox in the first place, it's reddit spam or nothing.

My point is that you need to put out that documentation before the start of the rollout, or people won't find it when they look for it.

I guess you could quietly update documentation at the start of the rollout, then make the blog post at the end.

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