> There are few things we like less than raising prices, which is why we have done it so rarely. It would be far better to keep LWN as inexpensive as possible and make it up in volume. Subscriber growth has stalled, though, in recent years, making that strategy unworkable for now. We are working on schemes to bring in more subscribers again, but that is a long-term process; getting there requires some short-term help.

I can see why they’d want to keep bumping prices occasionally (to keep up with inflation). Why do they need plans to increase subscriber growth, though, are they not currently profitable? It seems like they must have hit a steady-state by now.