And PR is the problem you have to overcome for people to let smart devices into their homes too. For instance, people started avoiding Ring cameras once it got out that they're a privacy nightmare -- that's PR. Sure, the people that avoid them care about privacy -- that's why they're listening -- but PR is the reason they even had anything to listen to. Likewise, PR is how people get creeped out by robots scanning their homes. They already never wanted that, of course, but they weren't creeped out until they learned about it. That's PR. Now people are wary to let any new devices into their homes, especially robots, because of historical PR like this. And so now it is a PR problem to get people to give you a chance in the first place.
Edit: I want to be explicit here that I'm saying you avoid bad PR by not only being good but having people discover the good. And waiting for people to sufficiently discover it can be a struggle. It doesn't matter how good you are if people don't know. That's what I mean by it being a PR problem -- PR is how people know.