The discussion about building European alternatives had never been so mainstream. If and once they emerge, I think the shift will happen. But let's see
You won’t see the full effect of that for at least a decade, but that doesn’t mean it’s not happening.
It will take time to move. Frankly as an American I hope it takes a long time and we get our shit together and rebuild our alliance with Europe. But it’s possible that the damage is not reversible in the next couple of decades and Europe will accelerate their decoupling. It’s also possible we continue to slide into imperialist authoritarianism (and Europe definitely accelerates their decoupling).
This is what I mean: Americans don’t understand the immense dividends they have enjoyed from being the defacto symbol of “progress” in the 20th and 21st centuries so far. American solutions were chosen by European customers because they were reliable trading partners with an air of modernity. Homegrown was seen as the antithesis to leapfrogging into the future.
People celebrated when McDonald’s came to their country or town. Not anymore.