Power generates healthy scepticism and contempt. Since Mistral has very little relative to other AI companies it doesn't draw the same ire.
Like Lovable they seem to settling in to a niche but in this case supplying AI to large EU firms rather than acting as a standin for Wordpress/Squarespace etc.
From a consumer point of view I'm still angry with them for having supplied me with 1 month of premium despite having paid for 11 months. That kind of poor customer service just won't fly in the US.