You seem to be suggesting that there's a problem with private individuals spending their money as they see fit because that leads to what you see as wasteful vanity projects. So I'm asking how you think the world should change to compel these individuals to spend on things you believe are more efficient and less wasteful? I would point out that spending $1.075M on food for starving people probably scores more utilitarianism points than an internet cafe though in your zero sum world.