When I first saw this ad series I was stunned by the hollow, almost cynical reasoning on display, only to then be even more stunned by the lack of reaction in others.
There's a substantial cohort of the population[1] that thinks If something is illegal it must be wrong. They wouldn't make it illegal unless it was. Getting through to these people, in my experience, is almost impossible.
[1] Probably not on HN. But we're not representative of the country at large.