Right, you aren't our target audience. We're after the people who aren't going to major in computer science in college, but who're curious what all the fuss is about. They've taken high school algebra, so they know what a variable is and what a function is. (They don't have to know about functions as data, but we hope to teach them that.) These days, they probably used Scratch in elementary school, so we don't have to teach them the syntax of blocks, or what a sprite is, etc.
Nobody's going to come straight out of our class into a software engineering job. They'll have plenty of opportunity to learn that later, supposing that (as happens gratifyingly often) they change their minds about what to study in college because of our course.
They're not (or at least not yet) hackers, in the sense of people whose instinct on meeting a machine is to take it apart.
Oh, P.S., there is one sense in which block languages are better for software engineering: you can have arbitrarily long names of things (including spaces between words), because you only ever need to type the name once, so you can give your procedures self-documenting names such as "convert upper case to lower case letters" instead of ugly "convUcLc".