“Apple” was a non-intimidating name that would appear early in the phone book. It had nothing to do with Newton, that logo came after the name.
https://en.wikipedia.org/wiki/History_of_Apple_Inc.
> According to Wozniak, Jobs proposed the name “Apple Computer” when he had just come back from Robert Friedland's All-One Farm in Oregon. Jobs told Walter Isaacson that he was "on one of my fruitarian diets," when he conceived of the name and thought "it sounded fun, spirited and not intimidating ... plus, it would get us ahead of Atari in the phone book."
Plus we all know the Beatles had that company name first.
Just because someone calls themselves something doesn't mean it is.
"Open" is a name that George Soros uses for a lot of the things he puts his billions into e.g. the Open Democracy blog.
I'll leave you to decide whether Soros' enterprises are really open.