In many fields (architecture, art, cooking all come to mind) there seems to be an outright resistance to doing things that people actually enjoy. My hypothesis is that practitioners in those fields have spent so much time studying them, they have become bored of the "normal" stuff which people actually enjoy. In an effort to satisfy themselves, they optimize for novelty, either not knowing or not caring that doing so is making their work something which can only really be appreciated by people as desperate for novelty and steeped in the field as they are.
With food at least it isn't so bad, because there are a ton of not pretentious restaurants you can go to enjoy. Nobody can force you to go to the pretentious restaurants run by chefs bored of normal food. But with architecture, a building is something everyone in that city is forced to experience, whether they like it or not. It would be nice if architects were therefore more mindful that they should try to appeal to a broad range of tastes, not just architecture nerds who are bored of what came before.