How does cutting quality, shrinkflating and enshittifying fit in a paradigm where everything must continue to grow? It is willfully destroying the value of something you know to be valuable. By engaging in such practices you are as guilty as any competitors that are doing the same, and you're as criminally insane as any shareholder that would encourage what will inevitably be the downfall of the company.

You're involved in taking a quality product off the market by collaborative enshittification together with your so-called competitors: the quality product your company used to make will no longer be available to consumers, and shareholders will hold shares in whatever will be left of it, which is bound to be worth less than the quality product it once was. This has nothing to do with growth. This paradigm of constitutes a lose-lose situation, where only you (the one moving on to another role, leaving consequences as something your successor will have to deal with) will experience a temporary 'profit', until you are actually in need of the very product you used to be able to manufacture.

Deliberate destruction of valuable resources, products or services does not equal growth.