I remember Cisco before iOS used to have hundreds of branches for their router, one branch for each major customer that was demanding specific features. It was unmanageable, but that's what you needed to do to win those "enterprise customers".
It also turns out customers aren't very good at articulating their needs and putting them into a cohesive vision of the product. But they sure have specific demands to get stuff in. I'm not blaming the customer, this is just how this world works -- All of the "enterprise software" apps are extremely complex with hidden knobs and weird behavior that was pushed in by a customer twenty years ago all over the place.