There are many parts of Japanese culture that is seen as desirable and aspirational to others. The sense of social cohesion and politeness that is projected is seen as a good thing. Yes, the reality is more rough than is projected, Japan has its issues just like everywhere else. But when looking in from the outside, there are a lot of things that can be seen as goals for others to achieve.
This is the same reason why we are seeing a lot more positive takes on China nowadays. The image of a society that is progressing in a way considered desirable. It grabs folks attention, there is also the novelty of it all as it these of nations that look similar but different.