"Economist X says there's relation R between variables P and Q" Meanwhile another economist might have found a different result.. or not have published a non-effect. Or have found the effect to be non-existent given confounders.
The danger is when/if people selectively choose studies, that just so happens to repeat what their ideology would dictate.
This, in itself, assumes that all studies / papers are equally as good and methodologically sound, which is not a true assumption.
So maybe evidence does help, but what detracts from its effectiveness is how it is presented. Like we see every day on various public forums including this one, arguments are made in a rather heated manner, which are probably not conducive to making the other side more receptive to ideas. I'm not sure if this might be the confounding in these previous studies.
LLMs have the advantage of infinite patience and RLHF'd dispassionate mannerisms and the presumption of no vested interests. But that also means your friend could be technically right.
https://www.fbk.eu/en/press-releases/artificial-intelligence...
https://www.nature.com/articles/s41467-025-61345-5
https://arxiv.org/abs/2505.09662
Humans have a machinery reinforcing their world view. Contradicting observations and facts are usually ignored or interpreted such that it matches their already held opinions.
That being said, having shared experience can help, at least anecdotally, in being able to come to terms with wildly differing views. One example I have is with my brother. With the same event we had come away with a drastically different understanding. The facts between us all checked out, and we confirmed it many times. Yet the shared vocabulary gave us a way of acknowledging the others disagreement in the shared experience.
So for example, it's impossible change the ranking of brands in peoples' minds, in a given category (not absolutely impossible, but extremely hard). But what's possible, is create your own category, and own it.
The book gives the example of 7UP which famously branded itself as the "Uncola". It could do that because it was clear instead of dark; but the point was to create a different category instead of trying to fight Coca-Cola on its own turf.
I think this works in many other fields. People who fight against oppression are good; but if you label them "terrorists" they're bad -- worse than bad: they're not really people any more.
Politics is not a game of facts, it's a game of labels.
[0] Positioning: The Battle for Your Mind (1981)
Its the floating table. You knock all the legs of their argument down and their belief only gets stronger. They are not switched on.
No. I just want it. That's the part you don't seem to get. It's a preference. There's no reason or rationale that you can attempt to short-circuit with any fact.
>ts the floating table. You knock all the legs of their argument down and
They're not arguing with you. They're attempting to tell you that this is their preference. That they won't change their mind. Sometimes they're bad at it, can't articulate it. Other times they say this perfectly clearly... doesn't much matter, because you're not listening. You hear what you want to hear (like above, with "you think the apple pie has vitamins!").
>and their belief only gets stronger. They are not switched on.
It's not belief. That's actually frustration. And a little bit of spite.
Torment nexii on the stick axis.
I'll happily admit I'm wrong though, in light of evidence before me
OP is absolutely correct of course. "Show me the money" is the only durable way.
With the usual caveat that "evolution can remain irrational longer than you can stay alive", so no guarantees on the individual level over a single human lifespan.
a lot of weight has to be given to 'what works' - what things grind up against the machinery of reality and survive over the long term? there is a 'truth' to such things
it's a long road to get there. but it's the only way that is going to work.