They've done the calculation. They'll lose X income because of subscribers who leave, and they'll get Y extra income from the ones who remain. If X < Y then implement policy.
They care about what boosts investor confidence.
So even if implementing a policy lowers operative income, if the growth in stock value offsets this, aka. number-go-up == true, the policy is implemented.
Consumers exist as a resource to consume. You hold the same mental position in their minds as the cheap plastic packaging they had to purchase.