That's the problem with etching a model onto a chip: by the time you've designed the chip, manufactured it, tested it, shipped it, and deployed it, the model will be hopelessly outdated (with the current improvement rates). And when you want to update, you have to buy new chips instead of just uploading a new model file like now. When Taalas announced their chip, the model was already 1.5 years old (stone age by current standards). It's their first chip, so maybe they can streamline it, but the problem of having to update hardware every few months to keep up with the industry is not going anywhere.