Toyota, like many companies that succeed based on merits beyond the aesthetic, secretly dreams of being an aesthetics-first company like, say, Porche or Ferrari, and always tries their hardest to reject reality so that they can do the sexy-but-awful thing instead of the amazing-but-ugly thing.

You see this recently over the last couple years in tech where everyone is "an AI company" even when they make something totally unrelated - same impulse, different industry.