Are you assuming cost of switching is included in the definition of “better”?
Also for commercial stuff, there’s obviously a cost of switching. For personal stuff there is as well but it’s generally close to 0.
For me, for example, I wouldn’t switch from Apple Music to something that cost a penny less and was a better experience or whatever. Same with 1pass. I like the solution I have well enough and both are cheap enough that it’s not worth thinking about how to export/import or whatever and then learn the new system.