What's happening is that consumers are paying more money for less value. So any business which produces real value is going to struggle to make a profit while fake businesses 'front companies' which produce nothing except lies are going to be making a lot of money. All the money is going to be captured by companies which control the customer relationship; I.e. media companies.

The global financial infrastructure is set up for this to happen.

It's like how they're trying to put protein in everything now. People are eating less meat and quality natural proteins and instead eating cheaper, low quality, synthesized proteins. Companies can slash production costs while branding it as 'healthy' and charge a premium... Let media brainwashing fill the gap and create the profit margin out of nothing. An extreme case I saw was cheese; the other day my wife bought some horrible cheese with '50% more protein' which tastes like plastic... Paid premium for it. I suspect the protein is from whey which is usually a waste byproduct from cheesemaking; they usually remove the stuff because it makes the cheese taste worse... But now they leave it in slap on a '50% more protein' and charge a premium for it. Then when you watch YouTube, you see all these food influencers using the word 'Protein' all the time when referring to beef or chicken... Brainwashing you into thinking that they are equivalent because they want to sell the cheap stuff to you through a different channel as a premium product!

As for synthetic proteins like beta-lactoglobulin which they feed animals to substitute whey powder (which they now simply leave in the cheese as discussed)... Guess what they use to produce these? Yeast + Sugar! Now you know why all the media has ganged up against sugar! Sugar is the new villain now because they don't want people eating it and drive up the price. They want sugar to be cheap so they can convert it to artificial proteins... Which can be sold directly at a premium.

Basically, the waste byproduct which used to go into animal feed is now fed to humans instead... And the animals we raise for meat now consume synthetic crap made from quality products that are being suppressed by the media.

And guess what; some of the new proteins and chemicals used to feed livestock are difficult and hazardous to produce and so the companies behind those have an oligopoly.

It's kind of insane how the entire economy turned into a pure manipulation play.

Anyway this is on a bit of a tangent from the topic of grapes and wine but the culprit is also media manipulation driven by the design of the financial and political system which produces and supports media monopolies.