I get the feeling that people still think World Labs is all in on splats? I agree the original splat demos are not competitive relative to the SOTA for splats. But Atlas (https://www.worldlabs.ai/blog/atlas) is more of a generative model than a splat-oriented model. They are essentially trying to combine many useful capabilities into one omni-modal generative model. For instance, native camera pose conditioning is not a capability most video models have, and it also seems to have some SLAM/VGGT like capabilities (see blog).
Essentially, this is the first true "omni-model" that can be conditioned on anything (text, pose, depth, video) and give you any output (pose, depth, video, splats). You could argue that they are not SOTA right now relative to a traditional multi-stage pipeline, but this unified model is much more amenable to scale.
edit: they also seem to be SOTA for 3D reconstruction (better than VGGT-Omega, DAv3, pi3, which I think is very solid).