> wasnt durable or widespread enough for the market to sustain the business they had built
So the customers went away (not durable), and didn’t have enough customers (not widespread)?
So the customers went away (not durable), and didn’t have enough customers (not widespread)?
A good example is the voice assistant hardware from Amazon and Google. The speakers are everywhere, basic daily use stats are likely solid, and retail display square footage remains huge. Yet almost no one will pay for the associated subscriptions or other premium services. The hardware was sold at a loss(?) expecting downstream revenue from services that customers simply don't value enough to buy.
Sounds like you don’t have a customer, in the sense that I will also accept a free chocolate bar someone hands me on the street but won’t pay for it.
I take your point that PMF is useful to describe a thing. I just see it as a funny term to describe something obvious. But language evolves in different social groups and this is the language of SV. In large part I find it odd because I’m not part of that group and have other ways of describing the same thing. Accepting that neither is right or wrong.