In the drugs loving country that is the USA, now more than 25% of households have someone taking some "ozempic" like drug for dealing with obesity.
The consequence is that the Homer Simpsons do not feel the need to drink alcohol anymore.
We created a system for measuring future trends for a food company and the trend of people avoiding sugars and alcohol is the strongest now.
For people outside the US to understand, you need to know that all foods in the US supermarkets are flooded with sugars in a way that is hard to comprehend unless you come from outside. You have the highest obesity levels in the world.
Those drugs have secondary effects but obesity has too, and they work very well.