> Apple is, in some ways, very cynical. It markets utopian ideas all the time. It markets its products as tools of utopian transformation in a countercultural vein. It has co-opted a series of the emblems of the counterculture, starting as soon as the company was founded.

> At other companies, I think it’s very sincere. I’ve spent a lot of time at Facebook lately, and I think they sincerely want to build what Mark Zuckerberg calls a more connected world