Earendil, really now? Do these CEOs even like Lord Of The Rinds? Earendil sacrificed his personal future to make humanity's future better. And these guys are peddling a human replacement and sociaty disruptor (eventually) under that same name. At least Peter Thiel had the guts to pick a thematic name for his spyware, despite probably hating both Tolkien's message and humanity altogether.

How do people read these famous books and deliberately get them wrong again, and again, and again?

https://www.youtube.com/watch?v=pBbDxDOV6J4 (relevant comedy skit)