I do not think that it is online dating that is brutal, but these dating sites.
I have been through a couple of online dating and personality usually came first, so by the time appearance was revealed, we already could not care much. She was not my type, I was not her type, but that affected nothing.
The reason it did not work out is financial and logistics (different country, I have MS, I am heavily dependent on healthcare, and so forth), not because of any moral failing or what have you.