I didn't realize Cloudflare also offered:

- Offsite Backups

- Voice control (Alexa & Google Home)

- Voice Processing (STT/TTS)

- Better media streaming (video/audio)

In addition to dedicated support, as part of their free Cloudflare tunnels.

Sorry for being snarky, but given the tone/point of the announcement is anti-big tech it's funny to complain that the pricing is so high compared to big tech.

Taken on its own, for the price of a nice coffee a month you also support Home Assistant development and get something in exchange. Pretty good value.