I think you’re taking about a single transaction in the near future, whereas I’m talking about the effects which are felt, in aggregate, over a long period of time. Absolutely things will get slightly cheaper.
I think you’re taking about a single transaction in the near future, whereas I’m talking about the effects which are felt, in aggregate, over a long period of time. Absolutely things will get slightly cheaper.
1. 100€ if paid with cash
2. 100€ if paid with sovereign-European low-cost GPDR-compliant ISO-certified processor
3. 100€ if paid with American expensive monopoly behemoth Visa/MC.
Currently, it stands to reason to pay with Visa/MC and not bother with carrying cash or switching from Visa/MC to anything else.
In the future, it might be that the cost of the same "something" is:
1. 99.5€ if paid with cash
2. 100€ if paid with sovereign-European low-cost GPDR-compliant ISO-certified processor
3. 102€ if paid with American expensive monopoly behemoth Visa/MC. (Note: Visa/MC explicitly prohibit this.)
If this is predictable and repeatable, everyone needs to change their customer habits. It stands to reason that the change would be to carry cash.
It currently costs 100€ to buy something. 90% of their customers pay card and the rest cash. Their profit margin is 5% and the payment processor takes 2%, leaving 93% other costs not part of this discussion.
Now, the same item is still 100€ but some Europeans are paying with their cards by these cheaper payment processors. They charge only 1% per transaction. Also half of the card payers use these rather than the status quo. Therefore the merchant gains a percentage of profit on 45% of their transactions.
They can now lower their price to compete better. So the new price becomes something like 99.55€ for everybody: cash, visa, European cards.
Then, visa and Mastercard will lower their prices, to not lose customers in Europe, matching them, and now the price has fully gone to 99€, for everyone.
In Italy the price is the same by law regardless of how you pay. So it stands to reason savings go to the merchants and eventually the customers, rather than having a multi-tier price.
Wizz is a Hungarian (so: European) airline (since 2003) and girocard is a German (so: European) instant low-fee payment system (it's been rebranded in 2007 from EC-Karte that existed since 1960s). At this moment, as far as I'm aware, you cannot pay for your Wizz ticket with girocard (they only accept Visa/MC/Amex or "co-branded" girocards.)