Here's how I think about it. There's two different things "knowing how to use AI effectively" and "knowing how to leverage effective AI to improve your project".

1. Both are multipliers on skills you already have. A "noob" will be at a disadvantage.

2. The second one is a complex blend of technical skill, domain knowledge and human factors (knowing your user-base, knowing your product/project, understanding UX/DX/whatever) that you probably will always have an edge on.